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TCC's Special Sales Coach Selection Process
(TCC only accepts and keeps sales coaches
who are good enough to meet our guarantee to you! )

TCC Member Sales Coaches have become
The highest quality group of sales coaches in the English-speaking world

How do sales coaches make the TCC Member Coach team?

To make the TCC Member Coach team, coaches must undergo a rigorous multi-phased screening. Since June 2001,
only 163 coaches have been accepted from over 1,700 applicants. There are approximately 132 active TCC Member Coaches, located in 41 States, Canada, Australia, The United Kingdom, and Europe. TCC does not recruit coaches to collect their fees, or create a warehouse of listed coaches for you to wade through. TCC Member Sales Coaches do not know who the other Member Coaches are and that is how they want it, because sales coaching is Not a Competitive Sport. Sales coaching is about YOU our client and not about the other coaches.

How do TCC Member Sales Coaches remain on the team?


According to Thomas Leonard
the credibility of a sales coach can only measured by the quantity and quality of the goals achieved by their clients. We agree. TCC Member Sales Coaches are constantly monitored to discover how well their clients achieve their coachable goals. Only TCC Member Coaches whose clients achieve a very high percentage of their coachable goals remain on the team and are recommended to you. Through this monitoring, 29 coaches have been separated from the team.

TCC Member Sales Coaches are encouraged to continue their education to improve their coaching capacity. TCC Member Sales Coaches are not employees of TCC. TCC has no quotas. TCC selects the right coaches to create the most ideal match with each TCC client, on a client-by-client basis.

How does TCC treat Coach Certifications?

A number of TCC Member Coaches have obtained coaching certifications. We applaud them for doing so. TCC would be providing you a disservice and we would risk considerable money and reputation if we blindly required our TCC Member Coaches to certified. We have found that the quality of a sales coach cannot be determined by whether the coach is certified or not. (There are approximately 50 different coaching certifications that can be bought today) You are encouraged to read why this is true from an in depth and very objective independent report on sales coaching credentialing. We will not risk your coaching successes and our guarantees of the quality of our sales coaches on the certification processes. Instead, we chose to spend considerable time (over 2,600 man hours to date), effort, and money on using our tried and tested methods to discover excellent coaches for you and TCC. In fact, we have denied applications for over 200 certified coaches because they did not meet our standards.

Our motto is that we only want MemberSales Coaches who are so good
we would recommend them to our mother or father.

What personal characteristics do TCC Member Sales Coaches possess?

TCC conducts extensive screening to find and accept only the most effective and desirable sales coaches for our clients. TCC has accepted only 140 coaches out of over 1,350 coaches who have applied to make sure the coaches TCC recommends have the most desirable qualities for our clients. Our motto is that we only want Member Coaches who are so good we would recommend them to our mother or father.

There are certain personal and professional characteristics that are much better suited for sales coaching and are required to become a successful coach. Here are the most important characteristics that TCC Member Sales Coaches must have to be recommended to you:

A. TCC Member Sales Coaches are totally trustworthy and have and maintain the highest integrity.

Integrity is critical. Member Coach's integrity must be real, genuine and constant. True and effective coaching will only occur when there is complete and deserved trust between the client and coach.

B. TCC Member Sales Coaches have
"The Gift of Coaching".

Every TCC Member Sales Coach will have the special personal characteristic of the "Gift of Coaching." With the "Gift" they genuinely care more about the success of their clients (you) than they do themselves. They are very "You" centered, and naturally focus on assisting their clients to achieve their goals, because they gain their personal and ego rewards from the accomplishments of their clients. They have a very strong love and respect for other people. You will be the true center of attention, when a TCC Member Sales Coach coaches you. You are equal partners, which can only be achieved through genuine and full mutual respect.

C. TCC Member Sales Coaches dedicate their full attention and energies to TCC clients.

Clients are always the center of attention. Member Coaches are you focused and not I centered. Member Coaches do not seek or accept credit, or fame for what their clients achieve. Member Coaches feel rewarded because their clients succeed. People with the “gift to coach” have a natural talent for focusing on others and have a genuine internal motivation to assist others to prosper. Helping others succeed rewards them greatly.

D. TCC Member Sales Coaches have full control of and subordinate their own agendas, biases, and desires to judge or criticize others.

Member Coaches must be able to make very objective observations and even more importantly, communicate the observations in a very clear and truthful manner to clients. Personal agendas and bias are kept out of the process, especially to avoid presenting a nonobjective observance. People have biases, but Member Coaches involve their biases as rarely as possible and only in an open honest way to their clients.

E. TCC Member Sales Coaches control their desire to advise, control, or manipulate their clients.

The coaching process is like no other in that the path or route for clients to achieve their goals will not be known or organized in advance. The path constantly changes depending upon the client, and any control or manipulation by the coach will, in essence, halt the coaching process. The thought or practice of telling a client they "should" do or not do is eliminated.

F. TCC Member Sales Coaches have a keen ability to listen and seek out the truth from their clients.

Member Coaches exert 100% effort to listening to all aspects of what clients are truly saying and meaning. A natural desire to tune into others is very helpful. One of the most difficult things any human being faces is the ability to clearly express their inner feelings and thoughts. It is very important for Member Coaches to not only seek the true inner feelings of their clients by encouraging them to try to express their true feelings, but to actually discover what their true feelings are.

G. TCC Member Sales Coaches have the ability to communicate their observations to their clients without any hint of expertise, or superiority.

Once the inner most and normally very guarded feelings of a client are discovered, the Member Coach must describe them to the client in a very supportive and clear manner, without any hint of judgment.

H. TCC Member Sales Coaches are firm with their observations and present the truth to their clients.

Many clients seek and need "accountability" from their coaches. This is another way of asking for the continued presentation of the truth, without allowing the client to talk around the truth. Sales coaching, in essence, can be called providing true accountability with caring and understanding.

I. TCC Member Sales Coaches have excellent telephone communication and relationship skills.

Over 91% of all successful coaching is conducted via the telephone. Telephone coaching is much more effective, efficient, convenient, confidential and much less costly for clients.

TCC Member Sales Coaches specialize in coaching clients with sales goals

The personal coaching field has many different specialties and TCC expends extra energy and time to interview all Member Coaches who have met all of the above characteristics to determine IN DETAIL whom they consider to be their ideal clients and what they want to coach them to achieve. This detailed ideal client description is recorded in TCC's special data base and is used to create the most desirable and effective match ups between our clients and our sales coaches.

TCC Member Sales Coaches have chosen to specialize in coaching clients with sales goals and have shown through various means that they have the motivation, and experience to assist their clients to accomplish outstanding achievements.

TCC clients are matched with their ideal TCC Member Sales Coaches

Once your TCC advocate learns what your coaching goals are and who you are, your advocate will select a minimum of three Member Sales Coaches who have described you as their ideal client.

How is sales coaching different from consulting?
(And why it is vital to understand the differences)

Read a detailed comparison between the sales coaching process and the consulting process

What Clients Say About TCC Member Coaches:

I attribute much of my business success to coaching. Without having Michelle to be accountable to and supporting me to do what I needed to do, I do not think I could have made the changes I needed to make.”

Phil F.
Independent contractor
Atlanta, Georgia

View more testimonials

It's Easy:

1. Call us for your Free, No Obligation, Confidential Consultation to learn more and decide about coaching for yourself at: 800-887-7214 (toll free in the US and Canada) or 239-415-1777. (We answer the phone by the fourth ring.)

2. Request that we call you for your Free Consultation

3. Attend a teleclass entitled:Is Engaging a Sales Coach Right for Me?

4. Contact us by e-mail

5. Enjoy our special blog containing frequent tidbits, insider secrets, true-life stories, and explanations about the coaching process, to include reader questions, answers and feedback at: The Coach Connection Blog

5. Or learn more about sales coaching and TCC before acting!
(after all, we made a lot of promises and sales coaching and TCC might be new to you)


You are invited to select the starting point that best suits your level of knowledge

New to sales coaching?
Discover what coaching is all about

Experience sales coaching to really understand it.
We want you to experience sales coaching for yourself, under our No Risk Money-Back Guarantee Period to really feel it, so you can make a very informed decision about whether sales coaching is best for you.

Enjoy our Initial No Risk Money-Back Guarantee Period, where you only pay $349 for the first SIX (can be more than six) sales coaching sessions (One each with a minimum of three personally matched coaches and three more with the coach of your choice). If you are not fully satisfied after the initial SIX coaching sessions during the Initial Period, we will refund your investment in full.

What You Can Expect to Pay for Sales Coaching Through TCC? Read detailed descriptions of TCC's Initial Money-Back Guarantee Period, the continued coaching fees beyond the initial period, the special services and protections you receive, and why you will enjoy significant savings by hiring your sales coach through TCC.

Achieve your sales goals faster...
..Maximize the return on your investment dollars...
....Enjoy your life more ...
......Increase your free time...
........Become the person you want to be...
..........by Connecting with your ideal TCC Sales Coach

What The Media Says About The Coach Connection:

"Now comes a new outfit you may want to check out: The Coach Connection, based in Ft. Myers, acts as a matchmaker between coaches and clients, referring you to the (coach) who best suits your goals. Particularly if you're trying to recover from a layoff or other setback, this kind of help can be an investment worth every penny of the cost."

January 3, 2002 column in Fortune Magazine entitled:
"Good Riddance to 2001: How to Have a Great New Year"

By Anne Fisher
Feature Writer


View more testimonials.

Click Below to Get:


The Privacy and Confidential promise of The Coach Connection.
Everything you do with TCC will be private and confidential. In addition, what goes on between your TCC Coach and you is so confidential and private that the only way anyone will know about it is if you tell him or her. TCC guards your privacy and confidentiality to the extreme.

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