Are you confused about how sales coaching relates to consulting?

Many people mistakenly assume that the sales coaching process and the consulting process are, at least similar, if not the same.

Yet, the two processes are so VERY DIFFERENT.

Why is it important to understand how the two processes are different?

It is vital that you understand the differences so that you will be able to maximize the results you attain from either process. The processes are so different, that a person will get poor results, if any, from either process, if mistakenly treated as the other.

Unfortunately, too many people treat sales coaching like consulting (and visa versa). Trying to get consulting results from the coaching process or visa versa, will undoubtedly produce very dissatisfying outcomes. Both the consulting and sales coaching process offer exceptional results and rewards, when used under the right conditions for the right purpose.

The key is to understand which process is best suited for which purpose and what the right conditions are to achieve the best results.

How Different are the Sales Coaching and Consulting Processes?

Sales Coaching and Consulting are as different as (American) Football and Golf.
(In fact, the two processes are entirely the opposite!)

Description of the Consulting Process With a Well Known Consultant Example.

A well known example of a consultant is an attorney.

Consultants work on problems for their clients.
Attorneys work on legal problems for their clients.

Consultants are recognized experts in their chosen field.
Attorneys are recognized as experts in the field of law.

Consultants are expected to provide credentials to prove their ability to act as an expert.
Attorneys are expected to show they graduated from law school and have passed the Bar Exam for the States in which they are licensed to practice.

Consultants have a superior position to the client, at least in their area of expertise.
Attorneys take the power and superior position with their clients, at least, in the area of law.

Consultants sell their expert advice.
Attorneys will sell their legal advice. Attorneys advise clients.

Consultants also perform tasks on behalf of their clients.
Attorneys perform most, if not all legal tasks for their clients. They file lawsuits, create and file legal briefs, represent their clients to their opponents and the court, and the list goes on.

Consultants work on problems or tasks that do not involve the personal growth of their clients.
Legal problems rarely involve the personal growth or improvement of clients, and if they do, most attorneys only focus on the legal aspects.

Clients have considerable control over the consulting process.
Clients tell attorneys to file and/or withdraw a lawsuit, give settlement conditions, direct attorneys to send intimidating letters, direct attorneys to file for custody, and the list goes on. Many clients even try to tell their attorneys HOW to perform their tasks.

Clients have virtually no control over the results of consulting.
Clients must accept the results or outcome they get from legal actions.

Clients and consultants are not expected to develop a personal bond, and rarely do.
Most attorneys and clients keep their personal lives and legal issues very separate. Attorneys normally try to avoid dealing with the personal lives of their clients unless they have to, and then they refer them to others for help.

Consultants share the limelight and credit (and frequently control both) when successful outcomes occur (and even when unsuccessful ones happen).
Attorneys almost always take the limelight and credit during and after the legal process. They like being the star. Does Johnny Cochran come to mind?

Description of the (Sales) Coaching Process Using the Same Consulting Criteria.

Sales coaches assist their clients to achieve their coachable goals.
Clients set their goals and the reason they hire a coach is to accomplish their goals.

Sales coaches are not experts nor do they profess to be.
Sales coaches assist their clients to become the worlds leading experts on themselves.

Sales coaches have few, if any, credentials to prove that they are experts.
Instead, sales coaches can provide experience and the successes of former clients. Actually experiencing sales coaching with a coach offers the best evaluation method for a client.

Sales coaches are Equal Partners with their clients.
Sales coaches are like a copilot sitting in the passenger seat of an automobile traveling to the same destination (the accomplishment of their clients goals). Sales coaches do not exhibit a superior position.

Sales coaches do NOT provide expert advice.
Sales coaches encourage their clients to find the answers that have virtually been there all along.

Sales coaches perform NO tasks on behalf of their clients.
Coaching clients perform all of the action steps to achieve their goals. (Coaching clients always drive the car)

Clients will improve and grow as a person as they achieve their coaching goals .
Goals that are best suited for the coaching process require clients to grow and improve as a person to accomplish them. Coaching clients reduce their stress, increase their energy, make better decisions, increase their life balance, increase their peace of mind, and focus more on what is really important to them, BECAUSE of participating in the coaching process.

Clients have virtually NO control over the coaching process.
Both the clients and their coaches must discover the path to success together. The coaching process will not offer a written agenda or organized steps. Instead, the coaching process discovers where the client is and then develops the best path for individual clients to achieve their goals. The more a client tries to control the coaching process, the more the client looses control over the outcome, which greatly reduces or eliminates the value of being coached. Unfortunately, those who confuse coaching with consulting try to control the coaching process in the same manner they do with consulting, then end up with less than favorable results.

Clients have almost TOTAL control over the results they reap from coaching.
Coaching clients set the goals they want to achieve through coaching. The purpose of hiring a coach is to achieve their goals. Their coaches concentrate on the goals being achieved. The achievement of the predetermined goals produces the results desired, and much more. The choice is simple, control the process with consulting or control the results with coaching.

Clients develop a strong personal bond and trusting relationship with their coach.
The very personal nature of the coaching process requires clients and their coaches to develop a very strong mutually trusting, mutually respectful and mutually focused partnership.

Sales coaches avoid the limelight and credit.
Coaching clients receive all of the fame and adulation that goes with participating in the coaching process. Sales coaches avoid the limelight or taking any credit. Plus, the coaching process is very confidential and private, and unless the client says something, no one will even know a person has a sales coach.

Conclusion!

The more you understand how both processes work, the more you will be able to select the process that best suits your objectives. The more you allow each process to operate as it was designed, the greater the rewards you will receive from using the process. The more you interfere with each process, the more you will reduce the benefits you receive.

How Does The Coach Connection (TCC) Fit into the Picture?

The Coach Connection (TCC) provides quality sales coaches to assist you to achieve your coaching goals. In fact, over 96.5% of TCC's clients have achieved, at least, their initial goals. TCC will assist you to determine whether the coaching process is best for you. If the coaching process is best for you, TCC will assure you that all four of the key conditions to successful sales coaching are met for you to receive the maximum rewards from the coaching process.

Experience sales coaching to really understand it.
We want you to experience sales coaching for yourself, under our No Risk Money-Back Guarantee Period to really feel it, so you can make a very informed decision about whether sales coaching is best for you.

Enjoy our Initial No Risk Money-Back Guarantee Period, where you only pay $349 for the first SIX (can be more than six) sales coaching sessions (One each with a minimum of three personally matched coaches and three more with the coach of your choice). If you are not fully satisfied after the initial SIX coaching sessions during the Initial Period, we will refund your investment in full.

What You Can Expect to Pay for Sales Coaching Through TCC? Read detailed descriptions of TCC's Initial Money-Back Guarantee Period, the continued coaching fees beyond the initial period, the special services and protections you receive, and why you will enjoy significant savings by hiring your sales coach through TCC.

Choose your ideal sales coach!

You will select your ideal sales coach after experiencing sales coaching from at least three ideally matched TCC Member Sales Coaches. TCC has 138 Active Member Coaches located in 41 States, Canada, and the United Kingdom. The Member Coaches were thoroughly interviewed and rigorously screened from over 1,200 applying coaches. Click here to read the required personal characteristics of TCC Member Sales Coaches.

What Clients Say About TCC Member Coaches:

I wanted to increase my sales. I decided to try out this "coaching" stuff. In 3 months my monthly billing has almost tripled!

My sales coach has a unique perspective that turns a seemingly negative issue into a powerfully positive outcome. Weekly sessions with her have been so profoundly beneficial to my profession that they have given me an unfair advantage over my fellow co-workers. I will not tell them that I talk to a "sales coach" because I want to enjoy this "unfair advantage" for a while.

If I ever decide to become a sales manager, one of the first things I will do is assign my sales force to have weekly "sales coaching"

Bill H.
Marketing Consultant, Radio Advertising Sales
Albany, New York

Click here to view more testimonials.

It's Easy:

1. Call us for your Free, No Obligation, Confidential Consultation to learn more and decide about coaching for yourself at: 800-887-7214 (toll free in the US and Canada) or 239-415-1777. (We answer the phone by the fourth ring.)

2. Request that we call you for your Free Consultation,

3. Attend a teleclass entitled:Is Engaging a Sales Coach Right for Me?

4. Contact us by e-mail

5. Enjoy our special blog containing frequent tidbits, insider secrets, true-life stories, and explanations about the coaching process, to include reader questions, answers and feedback at: The Coach Connection Blog

6. Or learn more about sales coaching and TCC before acting!
(after all, we made a lot of promises and sales coaching and TCC might be new to you)

You are invited to select the starting point that best suits your level of knowledge

Level 1	Level 2	Level 3
New to sales coaching? Discover what coaching is all about	You understand coaching Compare methods to find a coach	You're ready to hire your ideal coach! Learn how TCC's promise works for you!

Achieve your sales goals faster...
..Maximize the return on your investment dollars...
....Enjoy your life more ...
......Increase your free time...
........Become the person you want to be...
..........by Connecting with your ideal TCC Sales Coach