Denise Houseberg
President
MarketExpo Inc.
denise@mxgroup.com
469-287-4500 x202
Denise Houseberg, a client of
The Coach Connection (TCC) and President of MarketExpo.com
an online storefront for home and garden manufacturers, received a special
national acknowledgment from OPEN
from American Express and Count Me In for Women’s Economic Independence
as the first Make Mine a $Million Business Program Award Recipient
to surpass $1 million in revenues, on December 6, 2005. Denise of
Frisco, Texas was a Make Mine a $million Business award recipient at the
Dallas conference in April 2005.
Hi,
I highly recommend Bill Dueease and his excellent Coach Connection. I
was able to interview three coaches to see who was the best fit for me
and my business. I could have interviewed more if I didn't like the first
three. However, I settled on the one that was high-spirited and demanding
because that's what I wanted in a coach. It worked out quite well for
me.
I broke some old patterns and ways of doing things that consistently presented
the outcome that I did not want to happen. I started a new invention and
grew one of my two companies to million dollar revenues while dissolving
the other. (Too many ideas going at once dilute your efforts at the thing
you want to do most.) I did not look at coaching as long term as I just
needed a nudge to get going on a new idea, organize myself better, launch
a new product, and get my team together and that meant cleaning out 90%
of the team and starting a new one which I now adore.
My coach presented me with tasks and exercises that I had to complete
each week. It proved to be challenging running two businesses and getting
my homework done but it all worked out in the end.
It was well worth the time and money spent and I would do it again in
any instance where I needed more mentoring and support to get over a hump.
I guess what I'm saying is you can't go wrong with the Coach Connection
because even if you don't like it you can get your money back. It worked
for me and I don't have one thing bad to say about their service.
I'm still in touch with my coach today as a mentor and colleague.
Good luck,
Denise Houseberg
President
MarketExpo Inc.
www.marketexpo.com
Denise@mxgroup.com
469-287-4500 x202
Create the perfect dream home and tranquil garden with unique products
from MarketExpo.com.
Denise has graciously encouraged TCC to inform others
of the roll her TCC coaching played in assisting her to turn her business
and life around to achieve such remarkable goals.
Denise Houseberg has helped small companies
expand and become more profitable for the past 25 years. After training
as a graphic designer, in 1986 she bartered her way into business and
launched her first graphic design company on borrowed equipment. Her mid-western
roots and spunky attitude carried her through the first lean years when
no job was too small or too menial, but she eventually built MX Group,
a well-respected graphics company that had a large base of loyal customers.
Not one to rest on her laurels, Denise launched MarketExpo.com
in 1999 at about the same time as other fledgling E-tailers, such as Amazon.com.
A problem-solver by nature, she initially built an online store to help
a graphics client. Like most manufacturers, Jackson Deerfield Manufacturing
Corp. offered a large line of decorative wall plates, but limited shelf
space in the traditional retail store prohibited any one store from carrying
the entire line. To resolve the age-old dilemma of satisfying consumer
demand without selling directly to consumers, Denise came up with MarketExpo.com
as a way to give consumers access to Jackson Deerfield’s entire line
of products without jeopardizing their relationship with brick-and-mortar
retailers. Like any retailer, she buys at wholesale and sells for a profit.
The concept of an online store for home and garden accessories was an
instant success. Within a few years, MarketExpo.com
had dramatically increased in both size and scope. Unlike traditional
retailers that are limited by square footage, MarketExpo.com is able to
carry unlimited SKUs for each manufacturer that it represents. After five
years of selling switch plate covers, MarketExpo.com is the top single-location
seller for Jackson Deerfield, selling over $400,000 each year in switch
plate covers alone.
Because Denise built MarketExpo.com as a true profit-driven business,
she continued to grow and prosper during the dot.com meltdown after the
turn of the millennium. Aside from the thousands of graphics projects
she has done to help grow other businesses, she has learned cutting-edge
marketing techniques—such as pay-per-click advertising and search
engine optimization—that have helped make MarketExpo.com a leader
in the world of Internet sales.
Denise’s flair for trying new ideas, and her experience in helping
clients stretch their boundaries and grow in profitability have allowed
her to build a loyal base of relationships that continue to rely on her
expertise as they go from one company to another.
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