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BUSINESS COACHING

The Four Keys to Successful Business Coaching

Too many people engage a coach without meeting all four of the basic coaching conditions and they rarely achieve full success. Unfortunately, most people (and even many coaches) are not aware of these conditions and the coaching process is blamed, because coaching was inappropriately used. Just like people who want to go snow skiing will not be successful doing so in Ohio in August, because the snow and the weather conditions are not right. Snow skiing is still great but only under the right conditions.

Here are the four key conditions you will want met before you engage a business coach.
(Whether through The Coach Connection or elsewhere.)

1. You have at least one goal that is best achieved through business coaching.

The reason you hire a business coach is to achieve your coachable goals. You need at least one "Coachable Goal" for your business coach to assist you to accomplish.

A "Coachable Goal" is a future place you want to be as a person that requires you to grow or improve as a person to reach it.

Your TCC Advocate will assist you during your free consultations to discover if you have a "Coachable Goal" and if so, to define your primary "Coachable Goals." You bring your coachable goals to the party, and have total control over what they are. During the past six and a half years over 96.5% of TCC's clients have achieved their initial "Coachable Goals" and most have achieved numerous additional goals they developed during coaching.

2. You are ready to participate in the business coaching process.

Your readiness level is a state of mind and an attitude. You have total control over your degree of readiness.

Being ready is something only you control. You cannot be forced, sold, or tricked into being ready. Your TCC Advocate will assist you during your free consultation to discover your level of readiness. Your Advocate will only encourage you to engage a business coach if you are ready. Being ready is a timing thing. You will be ready when you are ready. If you are not ready, your Advocate will encourage you to wait until you are.

Answering the following four questions will provide you and your TCC Advocate an excellent indicator of your degree of readiness.

I. How committed are you to achieving your "Coachable Goals?"

Normally people select "Coachable Goals" that are extremely important to them; otherwise they would not have sought help. You will reach your goal much faster and more completely if you are fully committed to achieving it.

II. How willing are you to accept new perspectives about you?

One of the key powers of coaching is that your coach will provide you with an objective, nonjudgmental, non critical, non biased, truth seeking and supportive view of you. Just like you must look into a mirror to see what your face looks like, because of the position of your eyes, you need a mirror to really see your own passions, desires, priorities, values, talents, and your self imposed obstacles to your goals.

Your business coach will be your personal mirror to provide an objective view (your reflection) of who you are, what you want, and what you do to obstruct your progress, so you become "The Worlds Leading Expert on You."

III. How willing are you to invest money in you?

YOU ARE the most important asset you will ever have! Hiring a coach is one of the greatest ways to invest in YOU. Why? Because you will improve and grow as a person through coaching. You as a person are more important than your house, your car, your company, your stocks, or your bonds.

Even though you may consider the costs of business coaching to be an expense, it is a true investment, where you should expect to receive more out of it than you invested. As you grow 10%, 20% 50%, everything around you improves 100%, 200%, and 500%.

But can you afford to pay business coaching fees?
(Here are three other conditions you want to be sure you are fully agreable to BEFORE you spend one penny!)

• Be sure you KNOW what the coaching fees are UP FRONT, before you engage the services of a business coach.
• Be sure you are comfortable with the fees, before you spend one penny.
• Be sure that the fees will AT NO TIME create a financial strain on you. Otherwise, do not spend one penny.

IV. How willing are you to take action?

Coaching in a very action oriented process. You and your coach will discover the action steps that will take you to your goals. You will perform almost all of the steps yourself. You will want to be ready to execute the steps (one at a time) to achieve your goals.

Being ready is something only you control. You cannot be forced, sold, or tricked into being ready. Your TCC Advocate will assist you during your free consultations to discover your level of readiness. Your Advocate will only encourage you to engage a business coach if you are ready. Being ready is a timing thing. You will be ready when you are ready. If you are not ready, your Advocate will encourage you to wait until you are.

3. You are matched with the business coach who is best suited (ideal) for you.

Coaching is a very personal process and not just any coach will do for you. You want to engage a partner coach whom you personally connect with extremely well. You will want to have a strong mutual trust and strong mutual respect with your coach, and you want to feel and know that your coach focuses all of her or his efforts and energies on you and your goals.

The best way to discover which coaches will be best for you is to participate in real coaching sessions with, at least three coaches. Ideally, you will want the coaching sessions to be free of any sales activity or interviewing, so that you will experience the true coaching style and methods of the coaches.

Your TCC Advocate will personally match you with, at least, three TCC Member Coaches who are ideally matched to you. You will receive true coaching sessions, without a hint of sales. In addition, TCC's initial period "Money-Back Guarantee Offer" guarantees that you will connect with your "Ideal Coach," or you will receive your money back. Your choice!

4. Your business coach has considerable experience and excellent coaching character.

You want your business coach to have years of experience and an exceptional track record in coaching people just like you to achieve the same results you are seeking. You want your coach to also have superb coaching qualities, like complete trustworthiness, excellent training, superb experience, and the special "Gift of Coaching." You also want your coaches to be excited to coach YOU because they have chosen you as their ideal client, before you arrived. This way they have the confidence, savvy and strong motivation to assist you to reach your goals quicker and more completely.

Your ideally matched TCC Member Coaches will have completed TCC's rigorous screening process (TCC has 133 active Member Coaches who were screened from over 1,800 who have applied). TCC's initial period "Money-Back Guarantee Offer" guarantees that the"Ideal Member Coach" you choose will be an exceptional and experienced coach, or you get your money back! Your matched Member Coaches will have previously chosen and described you as their ideal client during the acceptance process in becoming an active TCC Member Coach.

Conclusion

By fully meeting all four key conditions before you engage a business coach, you increase the success rate of achieving your "Coachable Goals" from approximately 38% to over 96.5%.

Now you know why we readily offer you our No Risk Money-Back Guarantee, and why you will succeed by engaging your business coach through TCC. We are betting on YOU! That you will also be one of the 96.5% who will achieve your own personal coachable goals the way you define them.

"The person who has no inner life is a slave of his surroundings"
Henri Frederic Amiel
Swiss critic (1821-1881)

The term life coach encompasses a number of different types of coaching specialties. The Coach Connection (TCC) offers you an excellent selection of highly trained, highly experienced and certified coaches in the following specialty fields:

• life coach • executive coach • career coach • ADD coach • management coach • personal coach • sales coach • transition coach • business coach • retirement coach • mentor coach • real estate coach • leadership coach • working mother coach

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