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BUSINESS COACHING

What are Business Coachable Goals?

A "Coachable Goal" is:

A future place you want to be that requires you to grow
and improve as a person to achieve it.

Your goal is a Future Place You Want to Be. This means you have chosen to move your life to a different place than where you are today. You always focus on where you want to go, not where you are leaving.

You will also become a Better Person in order to reach the new future place of your Coachable Goal. You will uncover the mystery of YOU. You will learn what really makes you tick, what your inner motivations, passions, desires, and priorities are. You will uncover your true beliefs and values. You will also discover what you do not want to do.

Your Coachable Goal will allow you to PROSPER because because YOU WILL ENJOY doing what you love to do, avoid what you dislike to do, and you will allowed to be the person you really are. You will thrive by being your true self.

Shown below are the Coachable Goals that our 1,800 clients have achieved in the past eight years. (Click on the goals to learn more about how they are achieved.)

Here are the Two Most Popular Business Coachable Goals:

• Become a more productive and successful business owner
  (So your business works for you with increased profits and less effort on your part)
• Become a more productive and successful entrepreneur
  (Successfully start and operate your own business)

1. Become a more successful and productive business owner

Business owners want to increase the profits of their businesses (and their own take home income) but do so with less effort and less time required so they will enjoy other parts of their lives with the additional money the business generates. Being a business owner can be a lonely and never ending process.

By achieving the "Coachable Goal" of becoming a more successful and productive business owner, you will:

• Discover whether continuing as a business owner is what you really want to do.
• Discover what you will want and need to prosper (on your terms) as a business owner
• Determine which business would allow you to prosper personally and financially. If it is the one you already own and operate, terrific! If not the next step is important
• Develop a strategy and game plan to transition from owning and operating your existing business into the one that best suits you, by spending the least amount of resources (money), time and effort.
• Execute your plan to transition to your desired business to best suit you and your conditions.
• Establish the conditions for your business to produce the profits you want to prosper so you can employ these profits to have a happy and balanced life away from business
• Establish the conditions for you to have the time and energy to enjoy your balanced life away from business
• Organize the efforts and results of others to operate your business to create your desired profits with as little management needed on your part.
• Organize the operations and conditions of the business to allow you to perform the needed functions and duties that you truly enjoy and excel at achieving.
• Organize the operations and conditions of the business to have others to achieve the desired results of the needed functions and duties that you truly dislike.
• Organize the operations and conditions of the business to allow you exit the business at the time and under the conditions that best suit you.

The growth of the business depends on the owner

The growth and success of businesses are dependent upon the growth and improvement of the owners. As the head goes (the owner) so goes the body (the business). There are basic functions every business must perform to succeed. These functions include: product development or acquisition, marketing of the products or services, sales of the products or services, delivery of the products or services, collections and accountability of moneys, hiring and organizing employees, managing the day to day operations of the business, data collection and record keeping, establishing and managing communications with customers and business team members, setting and leading the business towards visionary objectives, etc. The responsibility of making sure these functions are completed at the right time and in the best manner for the business falls completely on the owner. If the owner does not do his or her job to make sure all of the needed business functions are completed, then the business will falter.

Why do so many businesses fail?

Statistics have proven that over 40% of all start up businesses in the US will not make it through their first year, 90% will not reach the end of year three, and 98% will fail to complete five years of operations. Why do so many businesses fail or suffer, when they do not have to?

• Because owners try to do all of the functions themselves. It is very rare that any one person can perform all of the needed business functions alone, and at the level needed for the business to succeed.
• Because owners do not tend to the needs of the business, but focus on problems outside of the business caused by the competition, the economy, suppliers, etc.
• Because owners fail to recognize that the true source of power for the business to succeed (or fail) is their own growth.

Yet, entrepreneurs and business owners are told by virtually all of the business books and Guru's to do most everything themselves. These experts sell their advice and specialized steps to succeed at business. I understand that the sales of "How to" advice exceeds a billion dollars a year. It appears that the business of advising others may be more profitable than using the advice given.

Why do businesses succeed?

Owners who create their businesses around themselves run successful businesses. They make sure all of the needed business functions are performed properly and on time. But, these owners do not even try to perform them all by themselves. They select the functions they really enjoy, and those they excel at completing to handle themselves. They have others (either within the business or outside it) perform the other functions for the business. They have these other functions performed by people or groups who want to achieve them, and excel at doing so. Outsourcing business functions today is much easier and less expensive than ever before.

The key for owners to become a more successful.

The key to becoming a more productive business owner is to have a full understanding of you first. (Sound familiar?) This way you will know what functions of the business you really like to do, where your talents are, what you do not want to do, and what your real priorities are. Your coach will assist you to become the Worlds Leading Expert on YOU. You and your coach will work as a team to create the business around you, to allow you to succeed by being yourself. You will be able to continue to perform the needed business functions your really enjoy and are very good at doing. You will also discover the needed business functions you will want have others perform. You will then be able to pick others who enjoy and excel at performing the needed duties you chose to avoid.

2. Become a more productive and successful entrepreneur
(Successfully start your own business)

Entrepreneurs want to achieve their dreams of being their own boss and working at what they love by starting their own business. By achieving the "Coachable Goal" of becoming a more successful and productive entrepreneur, you will:

• Discover whether being an entrepreneur is what you really want to do.
• Discover what you will want and need to prosper (on your terms) as an entrepreneur
• Discover the actual business you would want to start, or acquire, that will best suit YOU and your personal conditions.
• Develop a strategy and game plan to become the entrepreneurial owner of your desired business, by spending the least amount of resources (money), time and effort.
• Execute your plan to start or acquire your desired business to best suit you and your conditions.
• Transition from the mindset and work habits you have into the new programs that will lead to entrepreneurial success. Owning and operating a business is much different than any job you have ever had.
• Establish the conditions for your business to produce the profits you want to prosper so you can employ these profits to have a happy and balanced life away from business
• Establish the conditions for you to have the time and energy to enjoy your balanced life away from business
• Organize the efforts and results of others to operate your business to create your desired profits with as little management needed on your part.
• Organize the operations and conditions of the business to allow you to perform the needed functions and duties that you truly enjoy and excel at achieving.
• Organize the operations and conditions of the business to have others to achieve the desired results of the needed functions and duties that you truly dislike.
• Organize the operations and conditions of the business to allow you exit the business at the time and under the conditions that best suit you.

Why do so many businesses fail?

Many people dream of starting their own business, especially in The US and Canada. The entrepreneurial spirit is strong and popular. Many people are attracted to the power of being their own boss and making money by operating in a field that they really love. Approximately 2,000,000 businesses are started each year in the US. Yet, over 800,000 of these businesses will not finish the first year and over 1,800,000 will not finish year three.

These business failures do not have to happen. Too many entrepreneurs feel an obligation to go it alone. Entrepreneurs are independent people who have an inner drive to accomplish THEIR own dreams. Being their own independent entrepreneurial boss to pursue their own vision is a very appealing process. The energy and drive to work hard and long hours to start and run their businesses is a powerful force. Yet, this go it alone, do everything attitude and practice is the number one cause of failure. The simple reason for this high failure rate is that no one person can perform all of the needed business functions at the right time and at the needed success level, for the business to succeed. But, so many people try anyway.

The many business books, some of which are almost accepted at the gospel, encourage this single, go it alone, pursuit of the entrepreneurial dream. They sell their advice to follow their special list of "How To Steps" to succeed. Too many people feel that they can follow these cookbook steps and succeed. But the myth is that no one person can follow the advice given. The truth is that every entrepreneur is very different. Entrepreneurs must follow their own very unique path that is best for him or her to succeed. But the last place entrepreneurs’ look to achieve success is within themselves. Instead, they only focus on the business itself.

You, the Entrepreneur, control the success of your business.

The truth is that the success of the business is dependent on the growth and improvement of the entrepreneur and the ability of the entrepreneur to completely design and create the business around him or her. Starts up businesses succeed because the entrepreneurs do not allow themselves to perform all of the needed business functions. They perform the functions that they really want to perform themselves, and they get others to perform the other needed business functions. The beauty of starting any business is the powerful control entrepreneurs have over designing their business. They have ultimate control over almost every aspect of the business.

Unfortunately, entrepreneurs rarely consider that the most important person and asset of their start up business are themselves. It is not selfish for the entrepreneur to design and build their business completely around their own personal desires, passions, talents, and self imposed obstacles. In fact, it is a business necessity that entrepreneurs NOT TRY to be the super human owner. When entrepreneurs create the environment that allows them to shine by only doing what they really want, and having others perform what they do not want to do, then the chances that the business will succeed improve dramatically.

Engaging a business coach will ensure that entrepreneurs will succeed.

Your business coach will assist you to discover what you really want to do and are really good at without having to go through a long and arduous trial and error process that normally takes decades to gain any valuable knowledge? You will have a very loyal, focused, dedicated equal partner to assist you to become the successful and productive entrepreneur you want to be?

How will your business coach assist you?

Your business coach will assist you to discover a full understanding of YOU first. (Sound familiar?) This way you will know what functions of the business you really like to do, where your talents are, what you do not want to do, and what your real priorities are. Your coach will assist you to become the Worlds Leading Expert on YOU. You and your partner coach will design, develop and set up your start up business to suit YOU, to allow you to succeed by being yourself. Your business coach becomes your secret weapon to success. You will no longer be alone, but only you will know that.

When is the best time to engage your business coach?

You will want to engage your business coach before you even decide to become an entrepreneur to discover if this is really what you want to do. If it is, you and your coach can work behind the scenes to lay the groundwork of building your business, while you continue in your present income producing position, so that when you take the ultimate step, it will be a much less dramatic and less risky step. This will allow you to be able to perform the needed business functions your really enjoy and are very good at doing. You will also discover the needed business functions you will want have others perform. You will then be able to pick others who enjoy and excel at performing the needed duties you chose to avoid. They can either be partners, employees or outsourcing groups. You and your coach will work together to select the right people or groups to suit you, even before you actually start your business. Creating your team to suit you will be a key component to your success.

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