April 30, 2004
Copyright © 2004 by Bill Dueease
One of the most difficult goals for business owners is
to find, recruit and hire the right people who will assist them to be
successful in their business. What they should look for in potential
employees can be confusing. It is my opinion that the most important
characteristic business owners will want and need from their employees
is exceptional Integrity.
Integrity of employees is critical and the most important ingredient
because without it the business owner cannot count on receiving the
results expected and promised. No matter how qualified, how experienced,
or how skilled a person is; if they cannot be trusted then they have
practically no value to the owner or the business. If a highly qualified
employee cannot be counted on to use their skills, knowledge, and experience
to perform and produce the results promised and paid for, then what
good are they? Business owners hire people to produce results. Owners
get no value from potential results.
Integrity is a word that has developed many different definitions and
nuances. The specific types of integrity that owners will need from
their employees can be clearly defined. There are two components of
Integrity that owners will need their employees to have within them
and exhibit. Owners will need their employees to understand and practice
both of the following two components of Integrity at all times.
Employees will take full responsibility for all of their actions, by
completing all agreed upon or expected tasks, to achieve required results
at or before the expected times. Employees will also immediately and
fully disclose to the owners and all other affected parties any obstacles
to success they encounter, so that emergency actions can be taken to
reverse and/or reduce the impact of failure.
This way, owners can count on the timely and full delivery of expected
results from all employees, and will have the confidence to know they
will be immediately alerted to possible delays or shortcomings, so that
corrective actions can be taken beforehand.
A. To agree to perform certain tasks and achieve expected results is
BASIC.
B. To complete the tasks, and achieve the expected results within the
agreed time creates RELIANCE.
C. To be interrupted by Acts of God is LIFE.
D. To rapidly inform those affected by these Acts of God and focus on
creating positive solutions is EXEMPLARY, and creates bonding TRUST,
which is required.
E. TRUST must be earned through repeated trustful actions.
F. To violate one's hard earned TRUST, just one time, is SHAMEFUL and
DISASTROUS to all concerned, especially the violator, and is the strongest
signal of one's LACK of INTEGRITY.
G. The VIOLATION of one's trust will not be tolerated.
H. INTEGRITY is brought by the employee to the position, and cannot
be created or destroyed by the employer.
Employees will be completely honest and open with the owner, by immediately
volunteering, and freely reporting any and all negative reactions from
clients, other employees, and or people who have interacted with the
employees. Employees will also provide their reasons for their negative
reactions and the full honest behavior (without any omissions) by the
employees prior to the negative reaction. The purpose is to create possible
solutions to convert the negative reactions into positive bonding ones.
Any withholding of information or delays in admitting mistakes or of
having possibly created negative responses is considered a violation
of TRUST.
A. To err is human, which is LIFE.
B. To rapidly, fully admit, and explain one's error shows INTEGRITY,
which is required.
C. To honestly and earnestly work towards overcoming the error is EXEMPLARY,
and creates bonding TRUST, which is required.
D. The VIOLATION of one's trust will not be tolerated.
E. INTEGRITY is brought by the employee to the position, and cannot
be created or destroyed by the employer.
There are three very common reasons business owners fail at managing
their people to success. They are listed in descending order.
1. The most common reason business owners fail in managing people
to success is that they do not hire and require all employees to have
and practice both components of Integrity described above.
2. The second most important reason owners fail in managing people
to success is that they do not properly acknowledge and reward employees
that have and practice both forms of Integrity.
3. And the third most common reason owners fail is that they
allow employees who have violated either component of Integrity to continue
employment. Keeping distrustful employees poisons the barrel and creates
a very unhealthy environment for the high Integrity employees to thrive.
In fact, the number one reason highly sought after, responsible and
producing real estate agents leave brokerage companies is because the
broker allows other agents with less Integrity to stay on. The National
Association of Realtors provided this information as the result of a
yearlong incentive study. Contrary to popular belief, monetary incentives
had much less importance than the Integrity issues with the quality
agents.
Everybody talks about Integrity, but few people really understand what
it is and how it applies to the work place. Business owners are totally
responsible for the success of their business, and they want and need
to surround themselves with people who have and practice both components
of Integrity described above. Owners need to build a smooth self-running
team to produce the results of the business to generate the income and
profits desired. The entire team depends on the trust and confidence
of each team member performing as expected and promised. When just one
team member becomes untrustworthy, the entire team suffers and ultimately,
so does the business.
We welcome your opinions and comments.
Bill Dueease
Editor
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